Ambassador Sandrine de Laage

About Sandrine de Laage


1. What is the first thing you drink in the morning?

A hot tea, a chai or an earl grey from Mariage Frères.

2. What was your favorite jewelry piece to design out of all the ones you have done? Why?

When I was the Creative Director for Harry Winston, I had the extreme privilege to design a new setting for the legendary Hope diamond. A necklace set with baguettes and featuring the Hope diamond in its center. The design was displayed at the Smithsonian Museum for over one year. This is undoubtedly one of my most memorable souvenir.

3.What advice do you have for others entering your profession?

Follow your own vision and stand up for your unique identity.

4. As a designer, where do you draw your inspiration from?

There are two parts to my process that come together: long-term, deeply-felt inspiration, and spontaneous design execution. Wherever I go, to exhibitions, in my travels around the world, I gather elements that spark a certain interest. I’m always seeking a beautiful line, an elegant embellishment when I look at an art book, or at a piece of ancient jewelry in a museum, or when I walk down the street in Los Angeles, New York or Paris. These elements are like puzzle pieces mixed up in a box when I sit down to work on a new piece. The moment when I design a collection is entirely spontaneous. The design tells a story of a desire and a thought that I want to share at that very moment. For my first collection, I wanted to express the efficiency of minimalism and how powerful elemental shapes and essential symbols can be.

5. If you could meet anyone in the world, who do you want to meet? And why?

I value humanitarian concepts over idolatry. Millions of wonderful men and women, known and unknown, are inspirational sources to others. Hundreds of them are inspirational to me. It is simply impossible to reduce it to one name.

5. What kind of person wears SD Jewelry?

Chic,casual, non-conformist and never pretentious men and women. People who appreciate enduring quality over flash, and personality over traditionalism. Persons who are sensible to the symbol and meaning behind my designs (the boyfriend ring, the freedom bracelet, the magical ring to name only a few...) and who embrace the socially responsible dimension of my jewelry (each piece of Sandrine de Laage sold gives back to communities supporting women and children).